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AI-powered neuro response intelligence
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Actionable creative diagnostics
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Built for faster decision-making
Decode the response behind the content.
A single score is not enough. Decode combines overall performance with moment-by-moment diagnostics to reveal how attention, emotion, processing ease and visual salience move across the content.
From content to decision in four steps.
No specialist hardware or complex setup. Upload, select the analysis, review the response and act on the insight.
UPLOAD CONTENT
Add a TVC, reel, trailer, episode, animatic or other video asset to a secure project workspace.
DECODE THE RESPONSE
Review overall scores, second-by-second movement, visual attention, key scenes and diagnostic flags.
CHOOSE THE LENS
Select Neuro, Eye Tracking, or Combined analysis based on the creative question and level of depth required.
DECIDE WHAT CHANGES
Use scene-level recommendations to optimise the edit, compare versions and make sharper go-forward decisions.
More than a score.
A diagnostic view of content.
Decode is designed to tell teams not only whether a piece of content is working, but how, where and why.
SECOND-BY-SECOND NEURO TIMELINE
Track how attention, focus, emotional response and cognitive ease move across every part of the content.
SCENE-LEVEL
DIAGNOSTICS
Identify peak moments, attention drops, processing friction, emotional shifts and scenes that may need reworking.
VISUAL ATTENTION
INTELLIGENCE
Understand likely gaze concentration, visual salience, fixation patterns and whether critical elements are being noticed.
BRAND & MESSAGE VISIBILITY
Assess whether brand cues, product moments and key messages appear at points where response and attention support encoding.
OVERALL IMPACT &
BENCHMARKING
Use a consistent overall score and benchmark context to compare executions, versions and content formats.
ACTION-READY
RECOMMENDATIONS
Translate complex signals into clear creative guidance: what to retain, sharpen, simplify, reposition or remove.
Three ways to Decode.
Use a focused analysis or combine neuro and visual attention for a more complete view of content performance.
NEURO ANALYSIS
Understand the likely cognitive and emotional response generated by the content over time.
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Attention and focus
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Emotional valence
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Cognitive ease
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Neuro Impact Score
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Scene-level response shifts
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Report download
EYETRACKING ANALYSIS
Understand what is likely to be seen, missed or visually prioritised within each scene.
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Visual salience
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Attention heatmaps
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Likely fixation patterns
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Brand and AOI visibility
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Eye Tracking Impact Score
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Report Download
NEURO + EYE TRACKING
Connect what attracts the eye with what sustains cognitive and emotional
response.
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Separate Neuro and Eye Tracking views
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Combined scene interpretation
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Response versus visibility gaps
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Stronger creative diagnosis
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Integrated recommendation summary
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Report Download
FROM WEEKS TO MINUTES
From upload to structured intelligence — not weeks of conventional turnaround.
MOVE BEYOND THE VERDICT
Move beyond overall scores and give creative and marketing teams clear guidance on what to change.
ONE TOOL FOR ALL STIMULI
Test more versions, formats and creative options without multiplying research complexity.
AT FRACTION OF THE COST
Detailed analysis and diagnostics for as low as
INR 15,000* per creative